Monday, September 10, 2012

New Blog, New Attitude, New Website Analysis Offer

Hello, and welcome to Act One Creative's new blog!

Let’s paint a picture.

Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net
We’re guessing you've heard about those contractors who spend all their time for others and never get around to completing work on their own home. You know, the landscaper whose yard is unkempt or the contractor who started residing his own home but left one wall unfinished.

Yeah, that was us, too. Guilty as charged.

As a marketing, advertising, and website design firm, the daily demands of running the business seemed to over-shadow tasks necessary to market our own business. Developing new marketing communication materials, updating the website, or creating strategic marketing plans got pushed to the back burner. No matter how often we told ourselves that we’ll get to it eventually, we just kept kicking that can down the road.

Not any more.

We have all of sorts of good things in store for you! This blog, where we’ll chime in on marketing, design and website issues, is one. Our first eBook, A Beginner’s Guide to Website Analysis: 6 Essential Elements, should be ready soon.

Today, we’re excited to roll out our FREE 5-Step Website Analysis for businesses, non-profits, and other organizations that know their website is not performing as it should but don’t know why.

Unlike those online services that provide data for your site’s download speed, meta tags, etc., we examine your website as whole. We’ll see how well it meets your goals through the following five steps:

1.    Evaluate Goal and Marketing Funnels
2.    Evaluate the User Experience: Six Crucial Elements
3.    Perform a Search Engine Optimization (SEO) Review
4.    Identify and Explain any User Experience Issues
5.    Provide a Customized Action Plan

Yes, Step 5 is where we’ll provide you with a list of recommended improvements, but you aren’t obligated to do anything. And it’s yours to keep FOR FREE. Of course, we would love it if you hired us to redesign your website after performing the assessment, but that’s optional.

Truth be told, this analysis is an abbreviated version of the service we provide for our paying clients. It’s too good to keep proprietary. If you haven’t yet done so, go to our FREE website analysis.

We hope that you will like what you read and welcome your comments.

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